NL
What we do
Developer Red Company asked us to provide mobility support in the tender for the Havenstraatterein area to be redeveloped in Amsterdam. In it, we found sustainable mobility solutions that matched the car-free look of the area. RED company and the Caransa Group saw a great challenge in this tender because of the interesting area and its complexity. We are therefore now pleased to announce that we won the tender! VrijHaven’ will be a unique neighbourhood with affordable (rental) housing in the free sector. With also space for creative makers and various communal facilities. And from our perspective, above all: free of cars, which will only have parking space and access to the edges of the neighbourhood.
In addition to parking standards, parking spaces and bicycle parking spaces, we also placed great emphasis on the user side. How can you design the area so that the entire journey of people living and recreating there is as ideal as possible?
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How we do it
It came full circle for us. Our first tender in which we contributed within Real Estate & Strategy was for The Pulse at the Zuidas. There, we were already delighted at the time with 9 out of 10 (jury) points for mobility, but it turned out we could do even better and our ideology of learning while doing came to the fore here: for our tender for the Havenstraatterein, we scored 10 out of 10. A perfect match for what RED Company, the Caransa Group and the municipality had in mind.
The Future Mobility Network thinks in creative mobility solutions. We bring down parking standards to create more space in cities or neighbourhoods. One way we do this is by placing mobility hubs or seeing or making public transport connections that others do not see. As VrijHaven’s approach was to make it car-free anyway, it gave us a great option to explore the user side even more specialist. How do all target groups get from A to B, as well as C to Z, in a smooth way.
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We conducted a comprehensive analysis of what trips are (will be) made and what people might encounter. How do people arrive by bike? Where do people park? In doing so, we had set up rules to make travelling as easy as possible. One of these was, for example, that people on bikes could only pass through one barrier. Opening a door by hand, or a ramp or stairs.
We also looked beyond post-realisation. If mobility is organised later, it should be attractive to use shared mobility. In that, we figured out the whole trajectory. From the placement of the mobility, to the delivery of the houses and even the moment when the future occupant arrives at the estate agent’s and beyond: when the mobility will be put into use. From digital contact moments to in person. In this way, residents are taken by the hand and a smoother commissioning of the mobility is guaranteed. Advising, realising and optimising. This will happen in a real mobility café, mobility shop and co-creation sessions! Residents will also receive a linked app and a three-month public transport trial pass. In short, an all-inclusive journey to the optimal use of transport other than the car.
The result
In April, the tender for the site was officially won by RED company the Caransa Group! A joyous moment that marks the start of the development of the area, in which the original rugged atmosphere and experimental spirit will be continued. The area will be an energy-efficient, healthy and also energy-producing district. Besides all measures and construction methods that ensure minimal environmental impact and make the district future-proof, the use of sustainable mobility also fits in with this. We drew up a plan in which there is room for a mobility hub at the edge of the district, there will be a large bicycle shed, there will be a measured incorporation of mini-hubs per block and various types of shared mobility. The car will disappear from the streetscape, making the district a triumph for sustainable mobility, with pedestrians and cyclists at the forefront.
With only one place to park, residents are also more encouraged to seek other modes of transport. We also included the sCOOL2walk app in the plan. This allows children to walk to school more healthily and safely, without the need for cars.
Want to score a 10 together with tenders? contact iris.ruysch@thefuturemobility.network
