Potential shared mobility per target group

Together with Rebel Group, Springco and Kwirkey, we were commissioned by BPD Development to create a toolkit for area development and mobility. Part of this toolkit was a calculation tool for estimating the potential of shared mobility for specific target groups.

Our mission is to make cities around the world cleaner and more livable. We believe that shared mobility plays a part in this. However, we also see that shared mobility is not being properly addressed in every project. Together with Rebel Group, Springco and Kwirkey, we have drawn up a toolkit for area development and mobility, commissioned by BPD Development. As part of this toolbox, we developed a calculation tool for estimating the potential of partial mobility for specific target groups.

Contact

Adviser

What we do

We developed a calculation tool to calculate the potential use of shared mobility of different target groups. The basis for this calculation tool was data from various studies on shared mobility by TU Delft, the EU Interegg project and CROW, among others.

We have linked the data to the Whize target group segmentation, making it easy for BPD to estimate which target groups are receptive or not to different types of partial mobility. The modalities that are included in the tool are the shared car, the shared bicycle and the shared cargo bike, all electric.

Why we do it

We do these kinds of projects in order to bring the existing knowledge from research and studies into everyday processes.  We think it is important that the project and area developments of the future meet the needs of future residents.

In many projects you often see that shared mobility is a standard part of the development, but from our experience and data we see that not everyone is receptive to shared mobility and that you have to be smart about this, to prevent you from stumbling in the future.

Fortunately, many target groups are receptive to shared mobility and we see that in some places there is still too little response.

Partners

Results

As a result, our team delivered a toolkit, in the form of a clickable PDF, which gave BPD employees tools to better deal with mobility in their project and area developments.

In addition to the toolkit for calculating the potential for partial mobility, the following tools were delivered: Matchingtool sustainable mobility and Whize target groups, Calculation model of standstill and moving mobility and an Exploitation model for car parking.

The document is internal and cannot be shared.

Share

Share on facebook
Share on twitter
Share on linkedin