Potential shared mobility per target group
Together with Rebel Group, Springco and Kwirkey, we were commissioned by BPD Development to create a toolkit for area development and mobility. Part of this toolkit was a calculation tool for estimating the potential of shared mobility for specific target groups.
What we do
We developed a calculation tool to calculate the potential use of shared mobility of different target groups. The basis for this calculation tool was data from various studies on shared mobility by TU Delft, the EU Interegg project and CROW, among others.
We have linked the data to the Whize target group segmentation, making it easy for BPD to estimate which target groups are receptive or not to different types of partial mobility. The modalities that are included in the tool are the shared car, the shared bicycle and the shared cargo bike, all electric.
Why we do it
We do these kinds of projects in order to bring the existing knowledge from research and studies into everyday processes. We think it is important that the project and area developments of the future meet the needs of future residents.
In many projects you often see that shared mobility is a standard part of the development, but from our experience and data we see that not everyone is receptive to shared mobility and that you have to be smart about this, to prevent you from stumbling in the future.
Fortunately, many target groups are receptive to shared mobility and we see that in some places there is still too little response.
As a result, our team delivered a toolkit, in the form of a clickable PDF, which gave BPD employees tools to better deal with mobility in their project and area developments.
In addition to the toolkit for calculating the potential for partial mobility, the following tools were delivered: Matchingtool sustainable mobility and Whize target groups, Calculation model of standstill and moving mobility and an Exploitation model for car parking.
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